When it comes to the individualized gift market, it is mainly a trend of North America. The roots of this business go all the way back to early American history. During this time silversmiths engraved household initials or names on unique precious jewelry, bowls and silver trays.
What sorts of tailored products are consumers buying? Almost anything can be individualized, so the choices are numerous. Some examples are Coffee cup, Plates, Head wear, smart phone canisters, handbags and Picture Photo Puzzles.
As the region expanded westward, saddle and gun manufacturers would from time to time individualize their products, while wood craftsmans applied their talents to produce uniquely decorated cases with family monikers or badges.
These early individualized items were always made to order and obtainable only to those who could manage to pay the cost– which was, during that time, a really little portion of the population. Nothing changed until the late 1950s when mass production brought the “pre-made” individualized gifts to middle America.
Suddenly, all the regional corner side street shops had layouts offering economical bracelets, key chains and pencils displaying popular names such as Maria, John, Ben, Debbie, Mary and Robert.
You can still find today many of these cheap products out there these days, the tailored items sector has flourished and advanced over the last forty years. Perhaps the leading modification that has propelled the sector forward has been upgrades in systems.
Reduced costs for equipment means that it’s now possible to have customization tools in decentralized locations as opposed to one major production plant. Furthermore, customized gifts that before would take a long time to obtain can now be put together in a short time or even hours. Gifts that at one time had a long buying lead time, are now practically impulse purchases for today’s hectic buyer.… more